Cavinkare ranganathan biography template

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After a challenging start, he finally set up Chik India in with an initial investment of Rs. A pioneer of innovation, Mr. The fairness cream product Fairever made significant inroads into the growing segment despite the presence of well established players but that success was not seen in the company's forays into the lower priced segments of perfumes and deodarants.

It has strategic partnerships with Coty Inc. This article "CavinKare" is from Wikipedia. Recent changes. EverybodyWiki in another language. More languages.

Cavinkare ranganathan biography template

Sponsored articles Coming soon. Create account. Log in. Dark mode. Create account Log in Dark mode. The majority, around 2, of them are employed in their salon chains, Limelite and Green Trends. So much so that he has recreated the farmland aura he was so fond of during his younger days in Chennai city. At his beautiful home situated on a sprawling 3.

To reach this level, Ranganathan worked hard and smart, making the right choices all the time, quickly reversing decisions that were not yielding results, learning all the while, and playing to his strengths. In his early days in the business, he was in direct competition with Velvette shampoo, his family owned brand, which also came in sachets.

When he launched Chik shampoo inhe introduced a premium egg variant that was priced at 90 paise per sachet, 15 paise more than Velvette shampoo. On the 26th day of leaving his house, he raised the first invoice for Chik Shampoo and by end of the first year he had done sales worth around Rs six lakh. Inthe year he got married to R Thenmozhi, a granddaughter of former Tamil Nadu chief minister, M Karunanidhi, the company was doing sales of around Rs 3.

It was an arranged marriage, says CKR, though the couple belonged to different communities. The big break for Chik India, as his company was called then, came in when it offered one Chik shampoo sachet free in exchange for five empty sachets of any shampoo brand. It was a marketing masterstroke that hit Velvette shampoo hard and boosted the sales of Chik shampoo.

When Ranganathan tweaked the offer as valid for only empty Chik sachets later, the sales increased even more and demand for Chick shampoo shot up in the market.